Activision is taking a strategic approach to revive interest in 'Call of Duty: Modern Warfare 4' by using the release of 'GTA 6' to heighten its visibility. The company has noted a reduction in media coverage for the franchise over time, which they call as the 'Call of Duty tax'. Recent articles have detailed the resurgence plan and the forthcoming release dates for 'Modern Warfare 4' on Xbox and PC.
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