Stan Sport has secured the English Premier League TV rights in an A$800 million deal. The Australian reported that Nine, the parent group, scored an costly error with the acquisition of rights. The rights deal keeps the Premier League present on Stan Sport.
Nine controls Stan Sport. The deal is described as a massive wager that the EPL can drive subscriber growth for the streaming platform. The Australian described the move as an own goal, a term for a painful misstep.
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