Target recently launched a new line of Pokémon-themed water bottles made in collaboration with Owala. The sought-after collection officially went on sale Sept. 16, but some observant shoppers found items in stores before the official launch.

Strong in-store customer numbers at Target locations stands to shape how well the limited-edition bottles perform. Meanwhile, Pokémon retailers are pushing back against scalpers who resell merchandise for profit.

Several platforms, Mercari and Pokémon, blocked listings of unopened 30th anniversary products from their marketplaces. Following this, some collectors reported having Pokémon TCG orders terminated without warning.

Internationally, Pokémon Center reservations for 30th anniversary items across Britain were delayed, annoying fans there.